Getting authentic reach and engagement on Instagram is quite a challenging task. No matter how hard you try, your content is going to take time to get noticed by the target audience (unless you are a well-known personality/influencer). Among various other factors that affect engagement on Instagram is the timing at which you post your content.
You need to post your content at the right time to generate maximum reach on Instagram.
The timing to promote your brand may differ from that of others as it also depends on what type of audience you have. For example, if you’ve a media and entertainment industry, the best time to post would be anywhere between 8-5 pm on Wednesday, Thursday, and Friday.
So before hopping on to understand the time aspects for posting content on Instagram, I’ll recommend you to understand your audience first. Once you’re well aware of that, you should be good to know about the timeliness to post on Instagram.
What’s the best time to post on Instagram on Tuesday?
The best way to approach the right kind of audiences on Instagram is to understand their peak availability. On that basis, you can analyze their presence on the platform and plan to post content. I have also aggregated a list of the right time to post on Tuesday based on the studies conducted by some of the popular sources.
Here’s what their results conclude:
Later: 2 am, 4 am, and 9 am EST
Unbox Social: From 9 am to 7 pm
Sprout Social: 11 a.m.–3 pm
Expert Voice: 5:00 a.m., 9:00 a.m. to 6:00 pm
Also, if you can’t manually post your content during the said hours, fret not! Scheduling apps will fill the void in your absence. Choosing a suitable scheduling app will do all the work for you and automatically schedule Instagram posts.
As for the options, there are plenty of out there. The most popular among scheduling apps are the Sked Social that will help you schedule your upcoming posts without much effort. It is packed with all the features that you’ll need to increase the reach of your Instagram posts.
When should I post on Instagram on Tuesday?
The answer to this is different for every brand, however, you can post according to the time stated by popular platforms such as Sprout Social and Later.
What are the popular Tuesday hashtags to post on Instagram?
You can use hashtags like #tuesdayvibes #tuesdaythoughts #tuesdaytip #tuesdaytreat to post on Instagram on Tuesday.
Does Instagram post time matter?
Yes, it does matter to some extent. Posting at the time when your audiences are highly active can increase engagement on your overall Instagram profile.
What is the golden hour on Instagram?
Golden hour on Instagram refers to the first and last hours of sunlight on a particular day.
Summing it up
So that was all for this article, I hope you’ve understood the statistics behind tracking the peak activity of your audience. Well, time is not the only factor that matters, and that you should post engaging content consistently for your brand to reach the right audience.
As said, you can always rely on a tool that will help strategize your content effectively on Instagram.